Brands and branding are an important part of a consumer society, and they are largely about goodwill. Trademarks, which are, roughly speaking,the legal protection given to brands, are premised on the idea that consumers should have some assurance about the continuity of the source of the goods and services they purchase. A brand name is supposed to provide that continuity; whether you are buying from McDonald’s or Land’s End, the brand helps you know what you are going to get. This is why trademarks protect against any use that might cause consumers to be confused about whether the goods or services they are buying are really from the same source. The sense of continuity is what we call goodwill.
(Note: This post was collaboratively written by several members of the ARL project group described below.)
How can libraries develop more robust mechanisms for supporting services and platforms that accelerate research sharing and increase participation in scholarship? What kind of funding and partnerships do scholarly communities, public goods technology platforms, and open repositories need to transform into true, academy-owned open access publication systems? In an initiative formerly known as “Red OA,” these are the questions a group of ARL deans and directors have recently committed to address through engagement with scholarly communities and open source platform developers.
When I complained, in a blog post written several weeks ago, about the contract I had signed, and regretted, for a book to be published by the American Library Association, I really did not expect the kind of reaction I got. Quite a few readers made comments about the unequal position of authors in publishing negotiations, and especially about the need for the library world to do a better job of modeling good behavior in this area; that was to be expected. A few people took me to task for agreeing to a contract I disliked so much, which was no more than I deserved. But I truly was surprised by the number of folks from the ALA, including current ALA president Jim Neal, who reach out to me and expressed a determination to fix the problem I had described.
NB: This is a guest post from David Lewis, Dean of the IUPUI University Library. David and the regular IO authors hope that this post will generate discussion, and we invite you to comment.
The 2.5% Commitment: Every academic library should commit to contribute 2.5% of its total budget to support the common infrastructure needed to create the open scholarly commons.
A number of things came at me at in late summer.
The final foible I wanted to write about in this series of posts involves a distressingly common situation – a copyright holder who does not understand what the rights they hold actually are.
This is not the first blog post to point out that Human Synergistics International is pretty clueless about copyright. Almost five years ago, the TechDirt blog made an effort to school Human Synergistics about fair use. Apparently it did not work; they seem to continue to misunderstand the copyright law.
The second folly I want to talk about is somewhat embarrassing, since it is my own. Publication contracts are always an adventure for academic authors, of course; we are routinely taken advantage of by publishers who know that publication is a job requirement and believe they have us in a stranglehold. I once read a comment by a lawyer who works with authors that signing an agreement with one of the major publishers was akin to getting into a car with a clearly intoxicated driver – no sensible person should do it. So in this story I have no one but myself to blame. Nevertheless, I want to tell folks about it because it was not one of the big publishers that treated me badly; it was my own professional organization, the American Library Association.